The Growing World of Ecommerce Technologies and Why Developing For Ecommerce Is Important

This presentation will help developers of all skill levels understand why developing for ecommerce is an essential skill in today’s ecommerce landscape. The ecommerce industry, growing at least twice as fast as total retail sales, means a drastic shift from brick and mortar stores to an online commerce solution. By 2017, the industry is expected to reach sales of $370 billion and it has no signs of stopping. Leading merchants are turning to ecommerce infrastructures to transition from their real-life shopping experience into a virtual marketplace, that allows them to stay competitive. This is where technological excellence comes into play: e-retailers are in a constant race to provide the latest technology in order to attract shoppers.