Globalizing an Ecommerce Website - Rolling It Out Globally
The ecommerce industry is evolving at a rapid pace. This places a greater pressure on the need to adapt quickly, a trait typically associated with business success. This session will take a look at key trends and best practices that are driving the movement for global ecommerce websites. Consumers are now browsing an almost endless global inventory presented to them by high-growth companies, with 55% of ecommerce growth estimated to come from emerging markets by 2015. When rolling out a global website there is a series of key elements to consider: timely fulfillment, altering site features for international markets, ensuring transaction security and fraud protections to name a few.